Churn Defense for 50k-Subscriber Box Brand

The subscription brand had a growing customer base but cancellation handling was reactive. Many subscribers who would have accepted a pause, swap, or billing adjustment were being lost to plain cancellation flows.

Flownexs built a churn-prevention playbook across Klaviyo, Recharge, and the support inbox. Specialists handled cancel requests with retention-aware options and logged reasons for weekly trend reporting.

• Cancellation volume fell 28%
• Pause and swap offers saved more active subscribers
• Churn reasons became visible in weekly reporting
• Support stayed responsive during seasonal volume spikes